Since, your book is coming and preparing to be self published, now is a great time to start talking about it to people. Learn the art of naturally speaking about your self published book in your everyday conversation. Make it your business to play the game. The game is finding a way to talk about your book no matter who you're talking to or the subject you're talking about. The more you do it the better you get. The business is doing it.
Many writers and new authors think their work is done once they complete the writing of the book. However, they quickly find out that the writing part is often simple compared to the constant branding, marketing, promoting and publicizing that it takes to spread the word about their new book.
In life as in the business of self publishing things tend to run in cycles and have there seasons. Therefore, since you know your book is going to be published and you have a title it is great to get into the habitual habit of talking about your book to all whom you know and don't know. It is paramount that you be excited about your fiction or non-fiction work. You must believe what you say before you say it in order for others to believe you.
Your book is a masterpiece and a close likeness to your child as you have conceived it in thought and manifest it onto flesh. Your book deserves a fighting chance in the sea of numbers. Your book deserves to go through a natural growing progress and will have the best chance of succeeding in life with your infinite imagination.
Self publishing isn't for everyone, but for those who walk its' path the reward is truly sweet for the wisdom in the process is bestowed only to those that seek and carry on its' work.
CLICK HERE to get full details on how to self publish your own book.
"Hey, I just finished reading your book [How to Self-Publish for Profit] and it has inspired me with an exciting vision to go fourth, complete and publish my book. It has given me insight. Thank you, JaWar" Minea/Atlanta -Future Best Selling Author
"JaWar, I truly appreciate the information you are providing. I will continue to pass this site and other information you are providing to others. God Bless," Random Thought
Download How to Self Publish for Profit by clicking on the image.
"JaWar, I truly appreciate the information you are providing. I will continue to pass this site and other information you are providing to others. God Bless," Random Thought
Friday, May 30, 2008
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So can you afford not to promote your book if God told you to write it?
BY: Pam Perry, www.MinistryMarketingSolutions.com
“I want to be on the New York Times best-seller list. I know everyone is going to want my book. It’s anointed.” I hear stuff like this from new authors all the time. Strangely, those who have been in the game for a while don’t say such statements. They’ve learned. Even the authors who have a track record with three or four books published (not just printed), don’t expect to be the next “Oprah book club darling.” Everyone who is anyone wants their book on Oprah. I just smile when I hear the comment and pray, “Lord, help me.”
I specialize in the Christian market because I believe in the message of the Gospel. That’s my mission – to market the message of the gospel to as many people as possible. So I run across tons of Christian authors. I encourage many to write their books. I even mentor some through the self-publishing process. Yet, I always tell to write what God tells them – not what’s popular.
This is where it gets sticky. Even though God may give you a word to write and the book is published, it doesn’t necessarily mean that you’re going to be the next T.D. Jakes or Joyce Meyer. The book may be anointed but it still has to be sold through the world system – which is business. I try to tell authors “do not despise small beginnings.” Every business has cycles. Start up is phase 1 – and the most expensive.
Books are business. People pay money for books and when money is exchanged, there are expectations. People buy what they are motivated to buy – not necessarily what is “best” for them but what they desire. Advertising, marketing, publicity create desire.
Now, if an author were to print books and give them away – that’s another thing. No marketing is needed. But most want to make some sales. And it seems like some new authors even dream of being “rich and famous” and having people hunt them down for an autograph.
I don’t get it. What’s the heart motive? That’s why I don’t promote people – I promote the message of Jesus through their books. If it’s all about the fame, prestige and money, there are easier ways to become a millionaire. If your heart is not right or your ego is out of line, the book will flop. Guaranteed. God resists the proud.
Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their “yes buddies” it will take off. NOT! Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.
What part of that don’t Christian authors get? If they “get it,” why don’t they want to invest in the process to getting the book out there? Or why don’t they have a realistic marketing plan that will move books on a consistent basis? Why do they think others should “sow” to help them make books sales?
Why is it, “My book will help people” translates into “I don’t have the money to pay to promote it?” If God gives the vision, He will make provision to pay the professionals to make the book look excellent and be marketed professionally.
It’s really a disservice to the name of Jesus when I see authors who are in the book business and have not done their “homework.” They make a mockery out of the gospel by not doing things in an excellent manner. If the book that God told them to write is so important, then why don’t they do all that is humanly possible to make it appealing so people can buy it?
We are not to hide our light under a bushel and Christians will never sell the millions of books on Amazon – without some kind of marketing plan and PR strategy. God always had a plan – and Christians need one too – and to work it!
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