Think Like a Successful Publisher: How to write and publish Kindle ebooks

There seems to be two distinct sets of successful author/publishers of Kindle ebooks.

There are the author/publisher who sort of stumbles upon success after continuing to publish a number of ebooks within the same general genre. These authors continue to improve their writing craft and tend to be fairly social on at least one media platform be Facebook, Twitter, Instagram, etc.

There's also the author/publisher who are more researcher/marketer. While they do some of the same of the author/publisher mentioned above they tend to invest a lot more time selecting genres and categories they think has the best opportunity for success. They employee a number of internet marketing strategies and tactics that keep their reading audience thirsty for more.

Whichever path you choose, realize self publishing your own high quality, high value ebooks on Kindle and beyond is not a get rich quick scheme, requires you invest a certain amount of time, energy and resources, but when you crack the code, success is imminent.

Are your ready to get personalized coaching on publishing your ebook? Start by reading the 4 Steps to Successfully Self Publishing Kindle eBooks.


Should a writer use their real or pen name?

Q: Should a writer use their real name or a pen name and how should the arrangements be set up for payments if a pen name is used?
A: You may actually use both your real name and pen name. For instance, you may write a book and use your real name and pen name or you may singularly use either one.
The reason as to why you want or not want to use your pen name will determine which is best for you. For instance, at a time I was heavily involved in the music business and provided consulting and marketing services, so when publishing the Music Industry Connection Book Series it made since to use my name JAWAR. However, when publishing fiction, I didn't want to confuse my audience, so using a pen name was more desirable.

Additionally, if you publish on your own publishing branded company website it may be presented as though your publishing company has a number of authors for which it publishes, so although someone is downloading or ordering a book from 123 Author the money is still going to your Paypal or merchant credit card (bank) account.

When you publish on platforms such as Amazon, you have the option of entering whatever name you'd like for the author of the books being submitted. However, when you set up your account, you're going to enter in certain banking and routing numbers to ensure you get paid, so it doesn't matter what the authors are on the books. 
Authors have different reasons as to why they use a pen name vs. their real names, but in general it boils down to a certain level of privacy.