If you haven't done so already you want to have a way to capture email addresses. Sending emails is more cost-effective than snail or traditional mail. Additionally, with the right campaign you are able to better monitor the effectiveness of your marketing and promotions activity.
What is your book genre?
Do you have a monthly marketing or project budget for your book?
Do you have an official website?
Is your book available in ebook format?
Do you have distribution for your book?
Within a 7 day period how often do you market and promote your book?
Are all the irons in the fire directly related to selling your book?
Burn-out typically means you've stopped being excited. You must find small ways to keep you excited on your journey to selling 10,000 to 1,000,000 Books within the next 12 to 36 months.
You may want to visit self publish for profit, make money self publishing and make money online goldmine to assist you with additional publishing tips and ways to generate revenue.
How to Self Publish -Viewers to Buyers
As you learn how to self publish one of the key factors is knowing how to convert viewers to buyers. These viewers may be people looking at the cover of your book in a bookstore, at a book signing and most importantly while online. Below is some information on on how to self publish and convert viewers to buyers.
I look forward to reading your comments.
Traditional marketing wisdom teaches us that it takes about seven (7) impressions before people respond to an advertisement or marketing materials. This means they must hear, touch, taste, smell, see or otherwise experience something before they buy. If we hold that to be true it's safe to assume that if you were to enter a new market without any set up you are doomed to fail miserably for the most part, because most the people at the book expo or trade show would only have heard about you and your book for the first time. There are exceptions to the rule. For instance, if you are relentless in your efforts during the event you may be able to change your sell to impression conversion rate. In an attempt not to use to much jargon here are some solutions.
1) Prior to attending an event use social networking to tap into the local market. Myspace, Youtube, Revver, Linkedin, etc.
2) Prior to going to an event create a video and send it out to people using your social network platform.
3) Hire a publicists or pr firm in the local market you're going to in an effort to get press. Ideally this should be done 6 to 9 months for print media. Obviously online media needs less time.
4) Do your on publicity or pr work informing the local market of your arrival and where you'll be signing books.
5) KNOW THIS: Branding, marketing, promotions, advertising and publicity is a 24/7 activity. If you're on the road traveling leave flyer's in the gas station & restaurant in route. You never know who may see your material. I often leave flyer's vividly displayed right at the gas pump. It works!
6) If you're on the plane give out flyer's and business cards, etc. while waiting to board and while on board the plane. Every situation is an opportunity to sell many books.
7) Click the image below to find out how you can dramatically increase your myspace friends and improve your marketing campaign.
I look forward to reading your comments.
Traditional marketing wisdom teaches us that it takes about seven (7) impressions before people respond to an advertisement or marketing materials. This means they must hear, touch, taste, smell, see or otherwise experience something before they buy. If we hold that to be true it's safe to assume that if you were to enter a new market without any set up you are doomed to fail miserably for the most part, because most the people at the book expo or trade show would only have heard about you and your book for the first time. There are exceptions to the rule. For instance, if you are relentless in your efforts during the event you may be able to change your sell to impression conversion rate. In an attempt not to use to much jargon here are some solutions.
1) Prior to attending an event use social networking to tap into the local market. Myspace, Youtube, Revver, Linkedin, etc.
2) Prior to going to an event create a video and send it out to people using your social network platform.
3) Hire a publicists or pr firm in the local market you're going to in an effort to get press. Ideally this should be done 6 to 9 months for print media. Obviously online media needs less time.
4) Do your on publicity or pr work informing the local market of your arrival and where you'll be signing books.
5) KNOW THIS: Branding, marketing, promotions, advertising and publicity is a 24/7 activity. If you're on the road traveling leave flyer's in the gas station & restaurant in route. You never know who may see your material. I often leave flyer's vividly displayed right at the gas pump. It works!
6) If you're on the plane give out flyer's and business cards, etc. while waiting to board and while on board the plane. Every situation is an opportunity to sell many books.
7) Click the image below to find out how you can dramatically increase your myspace friends and improve your marketing campaign.
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